Canadian Medical Discovery-Cold-FX(R)-Chosen As Official Cold/Flu Remedy For 2010 Olympic And Paralympic Games

January 27, 2009 at 2:00 pm Leave a comment


Organizers of the 2010 Olympic and Paralympic Games (VANOC) have chosen a Canadian medical discovery – COLD-FX® – as the official cold and flu remedy for the Games. VANOC Executive Vice President, revenue, marketing and communications, Dave Cobb made the announcement at the Richmond Olympic Oval in British Columbia, Canada, future site of Olympic speedskating events.



As the world’s best athletes set their sights on Vancouver and Whistler in 2010, the Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) will also be striving to be at the top of its’ game as it prepares to host athletes, officials, spectators, and media from the around the world in 2010.




“COLD-FX is a Canadian success story that has taken great strides in keeping high-performance athletes healthy during their demanding competitive seasons,” said Cobb. “We are pleased to partner with this leading Canadian company, and we welcome them into the Vancouver 2010 family as we prepare to host the world.”



“CV Technologies has done praiseworthy and unique research in the field of cold and flu medicines, and the result is a Health Canada-approved, leading natural product with excellent quality standards,” said VANOC chief medical officer, Dr. Jack Taunton. “It’s of the utmost importance that our workforce team stays at the top of our game in what will be an exciting and demanding 13 months as we prepare to host the world, and COLD-FX will help us do that.”



COLD-FX will serve as the Official Supplier for the Canadian Olympic Teams competing at the Vancouver 2010 Winter Games and the London, England 2012 Games. Canadian Olympians first started taking it in 2002 and in the fall of 2003 the Canadian Sport Centre Calgary – Canada’s biggest Olympic Training Centre – decided to recommend it to the 300 Olympic athletes training there.



Clara Hughes, an Olympic gold medal speed skater and one of only four athletes in the world to win medals at both summer and winter Games, has been using COLD-FX for six years.



“Canadian athletes are all working towards the performance of their lives in 2010, and staying healthy is incredibly important,” she said. “As an athlete, you don’t want to be beaten by a cold – so we’re lucky to have COLD-FX available to us. Many of us count on it as we go for the gold.”



Colds and flu are a big concern for competitors, trainers and coaches, as well as Games’ organizers. Some sports medical experts say the common cold causes more disability among athletes than all other diseases combined. COLD-FX, which is a unique extract from the North American ginseng root, is marketed as a daily defense against colds and flu by Edmonton based CV Technologies, a spin-off company of the University of Alberta. It has been approved by Health Canada, the Canadian Government’s regulatory body, to help reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system.



As part of CV Technologies’ commitment to the highest standards of quality, COLD-FX is undergoing stringent review through the NSF Athletic Banned Substances Certification Program – the only certification program recognized by the Canadian Centre for Ethics in Sport (CCES) to minimize the risk to athletes of testing positive for banned substances.



About CV Technologies Inc.



CV Technologies Inc., founded in 1992, strives to transform people’s lives to be healthier and happier by focusing on prevention and recovery through the use of evidence-based naturally derived health products. The company’s lead product COLD-FX strengthens the immune system and is widely used as a leading over-the-counter remedy for helping to prevent and relieve cold and flu infections. COLD-FX has been approved by Health Canada and continues to rank as the No. 1 selling cold and flu remedy in Canada. For more information, visit http://www.cvtechnologies.com.



About VANOC



VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic Winter Games from March 12 to 21, 2010. Visit http://www.vancouver2010.com.



VANOC’s marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP Partners include Coca-Cola, ACER, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC’s National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada, and RONA.



VANOC’s Official Supporters include Air Canada, BC Hydro, Bombardier Inc., the British Columbia Lottery Corp., Canadian Pacific, the Insurance Corp. of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint, and Teck Cominco Ltd. VANOC’s Official Suppliers are 3M, Acklands-Grainger, Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest Publishing Inc., CV Technologies Inc., Deloitte, Dow Canada, EPCOR, Garrett Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Karl’s Global Events Inc., Millennium Development Corp., Molson, Nortel, Port Metro Vancouver, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries, Workopolis, and Wrigley Canada.



Backgrounder on COLD-FX



Colds and flu were a big problem for Canada at the 1998 Winter Games in Nagano. Thirty-six Canadian athletes, coaches and trainers, including figure skater Elvis Stojko, came down with colds or flu.



In 2002, Canadian athletes first started taking COLD-FX and have since used it in competition at the 2004 Summer Olympics in Athens, 2006 Winter Games in Torino and the 2008 Summer Games in Beijing, as well as other international competitions.



In 2003, COLD-FX was selected and recommended for use by 300 Olympic athletes training at the Canadian Sports Centre Calgary. “There’s nothing else like it (COLD-FX) out there and we concluded it was a unique opportunity to keep our athletes healthy and at their peak during competition,” Centre president Dale Henwood has said.



In 2006, COLD-FX was named the official cold and flu remedy of the National Hockey League. Ken Lowe, chief medical trainer of the NHL’s Edmonton Oilers, has said, “COLD-FX is our first line of defence against colds and the flu.” NHL hockey legend Mark Messier and Canadian hockey commentator Don Cherry are also big fans.



Last fall, one of the world’s top research bodies, a division of the National Institutes of Health (NIH), chose COLD-FX for another clinical trial to further determine its effectiveness in a special population. This landmark trial, conducted by American cancer and infectious diseases experts, involves chronic lymphocytic leukemia patients.



CV Technologies Inc.

[Via http://www.medicalnewstoday.com]

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